© 2026 ARK Local — Home Service Marketing · Sarasota, FL
THREE PLANS.
ONE MISSION.
MORE BOOKED JOBS.
Every home service business is at a different stage. ARK Local built three distinct programs so you can grow at the right pace — from getting your foot in the network at $250/mo, to exclusive leads at $550/mo, to owning your market with your own brand at $850/mo.
ARK STARTER PLAN
The lowest-risk way to join the ARK Local network. Get listed in the contractor directory, receive shared leads from ARK campaigns, and tap into member referrals from other trades. If you want to run your own Facebook or Google ads, ARK's team guides your targeting and creative strategy — but the ad spend is yours to control.
ARK NETWORK PLAN
ARK Local runs a unified Facebook and digital ad campaign under the ARK brand name, targeting homeowners across the Sarasota market. Every qualified lead that comes through — roofing, HVAC, plumbing, landscaping, remodeling — gets distributed to the right contractor in our network. You pay a flat monthly fee and receive real homeowner leads without ever touching an ad account.
You've been in the trades for years but marketing is new territory. You don't have time to learn Facebook Ads — you need leads now, not in 90 days after you figure out targeting.
You're not in a position to commit $500–$1,000/mo in ad spend on top of a management fee. The Network Plan gives you access to a proven lead machine for a single flat fee.
You don't want to manage a CRM, review ad creative, or attend strategy calls every week. You want your phone to ring with real homeowners who need your service.
ARK BRANDED
GROWTH PLAN
Everything in the Network Plan, plus ARK Local runs a fully dedicated Facebook and Instagram ad campaign under your business name, targeting homeowners in your specific service area. You build your own audience, your own brand recognition, and your own pipeline — while still receiving ARK Network leads on top of it. This is how you stop competing and start owning your market.
You have a solid crew, you can handle more volume, and you're tired of waiting for referrals to trickle in. You want a real marketing engine running under your name — not someone else's.
You've watched the big national brands run ads in your area and take jobs that should be yours. The Branded Growth Plan puts your name in front of local homeowners every single day — before they ever call anyone else.
Every dollar in ad spend builds your audience, your retargeting list, and your brand recognition. Unlike Angi, you're not renting leads — you're building an asset that compounds over time.
Capture homeowners actively searching for your service right now. Google + Facebook together is the most powerful combo in home service marketing.
Automated post-job review requests sent to your customers. More 5-star Google reviews = more trust = more booked jobs without extra ad spend.
Short-form video ads (Reels, Stories) featuring your team and your work. Video builds trust faster than any static image and dramatically lowers your cost per lead.
WHICH PLAN IS RIGHT FOR YOU?
| FEATURE | STARTER $250/mo | NETWORK PLAN $550/mo | BRANDED GROWTH $850/mo + ad spend |
|---|---|---|---|
| ARK Network membership | |||
| Shared lead access | — | — | |
| Exclusive leads (your trade only) | — | ||
| No ad spend required | — | ||
| Ad strategy guidance (BYOA) | — | — | |
| ARK-managed lead campaigns | — | ||
| Dedicated campaigns under YOUR brand | — | — | |
| Custom ad creative for your business | — | — | |
| Zip-code specific audience targeting | — | — | |
| Retargeting campaigns for warm leads | — | — | |
| Monthly strategy call with account manager | — | — | |
| Ad performance dashboard | — | — | |
| Branded lead follow-up sequences | — | — | |
| Member referrals from other trades | |||
| Month-to-month, no contract |
POWER UP YOUR PLAN
Add fuel to your existing plan with one-time purchases. No subscription required — buy once and ARK's team executes.
Add $250 in managed ad spend to your current campaign. ARK allocates it to your highest-performing audience and reports results within 30 days.
Add $500 in managed ad spend. Best for contractors who want to test a new zip code, trade keyword, or seasonal push without upgrading their plan.
Maximum impact. $1,000 in managed ad spend deployed across Facebook, Instagram, and retargeting audiences in your service area.
Everything you need to look professional from day one: a custom landing page for your trade, full Facebook Business Page setup and optimization, plus 14 branded monthly Facebook posts written and designed for your business.
NOT SURE WHICH
PLAN IS RIGHT?
WE'LL TELL YOU.
Book a free Digital Audit with our team. We'll review your current marketing, your service area, your trade, and your goals — then give you a straight recommendation on which plan makes sense for your business right now. No sales pressure. No commitment. Just clarity.
Month-to-month. No long-term contracts. Cancel anytime.