BRIDGES
REMODELING
Dave Bridges · Interior Trim & Finish Carpentry · Sarasota, FL
12 YEARS OF SKILL.
ZERO DIGITAL PRESENCE.
Dave Bridges had been doing interior trim and finish carpentry in Sarasota for over 12 years. His work was exceptional — custom built-ins, coffered ceilings, wainscoting that homeowners showed off to their neighbors. But his phone only rang when someone referred him. He had no Facebook page, no Google presence, and no idea how to change that.
In slow months, Dave was taking any job he could get — basic trim work at thin margins — just to keep cash flowing. He knew he was worth more. He just couldn't reach the homeowners who would pay for it.
Dave's words before joining:
"I was doing $3,000 jobs when I should've been doing $12,000 jobs. I just couldn't find those homeowners."
Profiled His Trade
ARK mapped Dave's exact services — custom built-ins, coffered ceilings, trim packages — and built audience targeting around Sarasota homeowners actively renovating.
Launched ARK Network Ads
ARK ran Facebook and Instagram campaigns under the ARK brand targeting Dave's zip codes. Dave never wrote copy, set a budget, or touched an ad account.
Qualified Leads Delivered
Every lead that matched Dave's trade and service area was sent directly to him. No bidding. No competing against 12 other contractors for the same job.
Optimized for His Best Jobs
After week two, ARK shifted spend toward the homeowner profiles that were converting to Dave's highest-ticket jobs — custom built-ins and full trim packages.
“I've never run a Facebook ad in my life. I didn't have to. ARK handles all of it. I just answer my phone and show up to the job. In 30 days I had more booked work than I'd had in the previous three months combined.”
— DAVE BRIDGES, BRIDGES REMODELING · SARASOTA, FLBEFORE ARK
AFTER ARK
PELICAN BAY
POOLS & SPAS
Nic · Pool Service & Installation · Sarasota, FL
8 YEARS IN BUSINESS.
INVISIBLE ONLINE.
Nic had built a solid reputation over 8 years of pool service in Sarasota. He had loyal clients, did quality work, and kept his schedule reasonably full. But three competing pool companies had started running Facebook ads in his market — and they were capturing all the new homeowner demand digitally.
Nic's website hadn't been updated since 2019. He had 14 Google reviews. He had zero Facebook presence. His competitors had hundreds of reviews and were running ads 7 days a week. He was losing jobs he never even knew existed.
Nic started with the Network Plan. Within 72 hours of joining, ARK had his trade profile live in the network — pool service, maintenance contracts, and new installations in Sarasota, Siesta Key, and Osprey. His first ARK network lead arrived on Day 3. By the end of month one he had received 7 qualified leads from the network alone and booked 4 of them.
“I had leads coming in before I even fully understood how the network worked. ARK just handled it. The first job I booked paid for 5 months of the plan.”
— NIC, PELICAN BAY POOLS & SPAS · SARASOTA, FLCOASTAL HVAC
SOLUTIONS
Marco · HVAC Service & Installation · Bradenton & Sarasota, FL
Marco ran a two-man HVAC operation in Bradenton. He was fully booked in summer — Florida heat guaranteed that — but winters were brutal. He'd spend November through February doing service calls at $150 a pop just to keep his guys paid. He needed a way to generate installation leads year-round.
He joined the ARK Network Plan in October — the start of his slow season. ARK targeted homeowners in Bradenton and Sarasota who had older HVAC systems, had recently purchased homes, or had engaged with home improvement content. By December, Marco had booked 3 full system replacements — his highest-margin work — during what was historically his worst month.
“December used to be survival mode. This year I did three full system replacements in a month that used to be dead. ARK paid for itself in the first week.”
— MARCO, COASTAL HVAC SOLUTIONSWHAT MARCO DIDN'T DO:
GULF COAST
ROOFING CO.
Tony Ferraro · Residential Roofing & Storm Repair · Sarasota & Manatee County, FL
CHASING STORM WORK.
LOSING TO NATIONAL CHAINS.
Tony Ferraro had been roofing in Sarasota and Manatee County for 16 years. After every major storm, the same thing happened: national roofing chains flooded the market with door-knockers and digital ads, and Tony — who did better work and stood behind it — lost jobs to companies homeowners had never heard of before the storm.
Between storms, Tony relied on repeat customers and referrals. It was enough to survive, but never enough to grow. He had two crews sitting idle two weeks out of every month. He'd tried Angi leads twice — both times the homeowners were shopping price and he couldn't compete with the out-of-state companies willing to cut corners to win the bid.
Tony's words before joining:
"I was losing jobs to companies from Tampa that had never set foot in Sarasota. I needed homeowners to know who I was before they needed a roof."
TARGETED HOMEOWNERS BY AGE OF ROOF
ARK built audiences of homeowners in Tony's service area whose homes were 15+ years old — the prime replacement window in Florida's climate. These weren't random clicks. These were homeowners statistically likely to need a roof within 12 months.
STORM-READY CAMPAIGN STRUCTURE
ARK built a standing campaign that could be activated within hours of a named storm. When Hurricane Idalia grazed Sarasota, Tony's leads spiked within 48 hours — while national chains were still spinning up their response.
TONY WAS THE ONLY ROOFER IN THE NETWORK
No other roofing contractor in Sarasota or Manatee County was in the ARK network. Every roofing lead generated by ARK's campaigns went to Tony. One contractor. One trade. One territory.
“I had two full crews booked solid for six weeks straight. That's never happened in the off-season. ARK put me in front of homeowners who were already looking — I just had to show up and close. The plan paid for itself on the first job. Literally the first job.”
— TONY FERRARO, GULF COAST ROOFING CO. · SARASOTA, FLBEFORE ARK
AFTER ARK
THE MATH IS
SIMPLE.
ARK CARRIES THE AD SPEND
You're not paying $800–$2,000/mo in ad spend on top of a management fee. ARK pools resources across the network to run higher-quality campaigns than any single contractor could afford alone.
ONE CONTRACTOR PER TRADE PER AREA
When a homeowner in your zip code needs your trade, you're the only contractor who gets that lead. No auction. No bidding war. No competing against yourself.
ZERO RISK ON YOUR END
No long-term contract. No ad account to manage. No creative to produce. If the leads don't come, you don't stay — it's that simple. ARK is motivated to perform.
LEADS THAT ACTUALLY CONVERT
ARK targets homeowners with renovation intent and real budgets — not bargain hunters. The leads you receive are pre-qualified by the campaign targeting before they ever hit your phone.
ONE JOB PAYS FOR THE WHOLE YEAR.
The Network Plan costs $550/mo. A single average job in any of the trades above covers the entire plan cost. Every additional lead is pure upside.
YOUR TURN.
GET YOUR FREE DIGITAL AUDIT.
We'll analyze your current digital presence, show you exactly what your competitors are doing in your market, and tell you honestly whether the Network Plan is the right fit. No sales pitch. Just data.