FROM SIGN-UP TO BOOKED JOBS

HOW IT
WORKS.

No guesswork. No long setup. Here's exactly what happens from the moment you book your free audit to the day your phone starts ringing with qualified homeowners.

PLAN ONE

NETWORK PLAN

$550/MO · NO AD SPEND REQUIRED
STEP 1

BOOK YOUR FREE DIGITAL AUDIT

We review your trade, service area, and current lead situation.

Takes 20 minutes. No sales pressure. We map out exactly where your lead gaps are and whether the Network Plan is the right fit for your business right now.

STEP 2

ONBOARDING & TRADE MATCH

We confirm your trade category and zip code coverage area.

You tell us your services, your ideal job size, and the neighborhoods you serve. We configure your lead profile in the ARK network so only the right homeowners are matched to you.

STEP 3

ARK CAMPAIGNS GO LIVE

We launch Facebook & Instagram ads under the ARK Local brand.

Our team runs all the ads. You don't touch a thing. We target Sarasota-area homeowners actively searching for your trade using proven creative that converts.

STEP 4

LEADS DELIVERED IN REAL TIME

Qualified homeowner leads hit your phone via SMS and email instantly.

Each lead includes the homeowner's name, contact info, project type, and location. You respond, you book, you work. No bidding wars, no shared lead pools.

STEP 5

MONTHLY PERFORMANCE REPORT

See your lead volume, response rates, and job conversion data.

Every month you get a clear report showing how many leads came in, what trades are converting best, and what we're optimizing for the next 30 days.

PERFECT FOR YOU IF:
You want leads flowing fast without managing ad campaigns
You're new to digital marketing and want a proven system
You have a tight budget and want maximum ROI from day one
You want to test the waters before committing to a full branded campaign
PLAN TWO

BRANDED GROWTH PLAN

$850/MO + YOUR AD SPEND
STEP 1

FREE DIGITAL AUDIT & STRATEGY CALL

We audit your current online presence and build your custom ad strategy.

We look at your Facebook page, Google presence, reviews, and competitor landscape. We come back with a specific plan — audiences, creative angles, budget allocation — before you spend a dollar.

STEP 2

BRAND SETUP & CREATIVE PRODUCTION

We build your ad creative — copy, images, and targeting — under your brand.

Your company name, your logo, your voice. We write the ad copy, design the visuals, and set up your Facebook Business Manager so every campaign runs under YOUR identity, not ours.

STEP 3

CAMPAIGNS LAUNCH UNDER YOUR NAME

Your branded Facebook & Instagram ads go live in your target zip codes.

We run retargeting, lookalike audiences, and local awareness campaigns simultaneously. Homeowners in your area start seeing YOUR brand consistently — building trust before they ever call.

STEP 4

LEADS FROM TWO SOURCES

You receive ARK Network leads PLUS leads from your own branded campaigns.

You're getting double coverage. The ARK network feeds you leads from our shared campaigns while your branded ads build your own audience and pipeline. Two streams, one flat monthly fee plus your ad spend.

STEP 5

MONTHLY STRATEGY CALL + DASHBOARD

Review performance with your ARK account manager and optimize together.

You get a live dashboard showing impressions, clicks, leads, and cost-per-lead for your campaigns. Every month we meet to review what's working, what to test next, and how to scale.

STEP 6

SCALE WITH POWER-UP ADD-ONS

Add Google Ads, video content, or review campaigns as your business grows.

When you're ready to go bigger, power-ups let you layer in additional channels without switching plans. Add $250–$500 in targeted Google Ads, a monthly video ad, or an automated review generation campaign.

PERFECT FOR YOU IF:
You want to build a recognizable brand in your local market
You're ready to invest in your own marketing infrastructure
You want leads from TWO sources — the ARK network AND your own campaigns
You're tired of being invisible while big brands dominate Facebook
NETWORK PLAN · REAL RESULT

CASE STUDY:

BRIDGES REMODELING

Dave Bridges has been doing interior trim and finish carpentry in Sarasota for over 12 years. He was good at the work. He was terrible at getting found. Word of mouth kept him alive — but barely. He joined the ARK Network Plan at $550/mo and never touched an ad in his life.

“I've never run a Facebook ad in my life. I didn't have to. ARK handles all of it. I just answer my phone and show up to the job."

— DAVE BRIDGES, BRIDGES REMODELING
Day 5
First Lead Received
$4,200
Revenue in 18 Days
62%
Close Rate by Month 1
14
Jobs Booked in 30 Days
WEEK 1

Audit & Onboarding

Dave booked his free Digital Audit on a Tuesday. By Thursday he was onboarded — trade confirmed as interior trim & finish carpentry, service area set to Sarasota + Lakewood Ranch zip codes.

Profile live in the ARK network within 48 hours.
WEEK 1–2

ARK Campaigns Go Live

ARK launched Facebook and Instagram ads targeting homeowners in Dave's zip codes who had recently searched for renovation contractors, interior remodels, or custom millwork. Dave didn't write a single word of copy or touch a single ad setting.

First lead arrived on Day 5 — a homeowner in Lakewood Ranch requesting a quote on custom built-in shelving.
WEEK 2–3

First Jobs Booked

By the end of week two Dave had received 6 leads. He responded to 5 of them within the hour using the response script ARK provided. He booked 3 site visits. Two converted to paid jobs — a $2,800 closet build and a $1,400 trim package on a new construction home.

$4,200 in new revenue in the first 18 days.
WEEK 4

Momentum Builds

ARK optimized the campaign targeting based on which lead types were converting best for Dave. Homeowners requesting finish carpentry and custom built-ins were converting at nearly double the rate of general remodel inquiries, so ARK shifted spend toward that audience.

Lead quality improved. Dave's close rate went from 40% to 62% by end of month one.
MONTH 2–3

Consistent Pipeline

Dave was averaging 9–12 qualified leads per month. He hired a part-time helper to keep up with demand. His average job size increased because the ARK network was attracting homeowners with renovation budgets — not bargain hunters.

14 booked jobs in 30 days by month three. Revenue up 3x from when he started.
BRANDED GROWTH PLAN · REAL RESULT

CASE STUDY:

PELICAN BAY POOLS & SPAS

Nic had built a solid reputation over 8 years of pool service in Sarasota. But three competitors were running Facebook ads in his market and eating his lunch digitally. He joined the Branded Growth Plan to fight back — under his own name, with his own audience, and his own brand equity.

“My competitors were all over Facebook. I wasn't. ARK changed that in two weeks. Now homeowners call me because they've seen my name everywhere — not because I was the cheapest option."

— NIC, PELICAN BAY POOLS & SPAS
18
Leads in Month 1
$6,100
New MRR in 30 Days
$21
Cost Per Lead by Month 2
2.4x
Revenue Growth
WEEK 1

Digital Audit & Strategy Session

Nic had been running Pelican Bay Pools & Spas for 8 years. He had a decent reputation locally but zero digital presence — no Facebook ads, no Google reviews strategy, and a website that hadn't been updated since 2019. His audit revealed that three competing pool companies were running active Facebook campaigns in his zip codes and capturing all the digital demand.

ARK built a 90-day branded campaign strategy before Nic spent a single dollar.
WEEK 2

Brand Setup & Creative Production

ARK built Pelican Bay Pools' Facebook Business Manager, created three ad creatives using Nic's existing job photos, and wrote campaign copy positioning the company as Sarasota's premium pool service — not the cheapest, but the most trusted. Nic approved the creative in one round of feedback.

Full ad account and creative library ready in 6 business days.
WEEK 2–3

Campaigns Launch Under Nic's Brand

Pelican Bay Pools ads went live targeting homeowners in Sarasota, Siesta Key, and Osprey who owned pools, had recently moved, or had engaged with pool-related content. Simultaneously, Nic started receiving ARK Network leads — so he had two lead streams active from day one of his Branded Growth membership.

First branded campaign lead on Day 9. First ARK network lead on Day 3.
MONTH 1

Double Lead Stream in Action

By end of month one, Nic had received 7 ARK network leads and 11 leads from his own branded campaigns — 18 total. He booked 9 jobs. His average ticket was $680 for recurring pool maintenance contracts, meaning those 9 bookings represented roughly $6,100 in monthly recurring revenue added in a single month.

18 leads. 9 bookings. $6,100 in new MRR added in 30 days.
MONTH 2

Retargeting & Lookalike Campaigns

ARK built a retargeting audience from everyone who had clicked Nic's ads but hadn't submitted a form. A second lookalike campaign was launched targeting homeowners who resembled his best customers. ARK also launched a review generation campaign — Nic went from 14 Google reviews to 31 in 45 days.

Cost per lead dropped from $38 to $21. Review count more than doubled.
MONTH 3+

Brand Recognition Takes Hold

Homeowners started calling Nic directly — not from ads, but because they'd seen his name consistently in their feeds for weeks. He added the Google Ads power-up at $350/mo in month three. His pipeline was full enough that he hired a second technician and raised his rates by 15% without losing clients.

Revenue up 2.4x from pre-ARK baseline. Hired additional staff. Raised rates.
SIDE BY SIDE

PLAN COMPARISON

FEATURENETWORK PLAN
$550/MO
BRANDED GROWTH
$850/MO + AD SPEND
Contract Required?NoNo
Ad Spend Required?No — flat fee onlyYes — you control budget
Campaigns Under Your Brand?No — ARK brandYes — your name
ARK Network Leads Included?YesYes
Dedicated Account Manager?NoYes
Monthly Strategy Call?NoYes
Time to First Lead?3–7 days7–14 days
Best ForGetting started fastBuilding your brand

QUICK ANSWERS

How fast do I get my first lead?+
Do I need to run my own ads?+
Is there a long-term contract?+
What trades do you work with?+
FREE · NO OBLIGATION · 20 MINUTES

READY TO SEE
WHAT'S POSSIBLE?

Book your free Digital Audit. We'll review your trade, your market, and your current lead situation — then show you exactly which plan will get you booked out in 30 days.

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