Big brands spend millions on ads. But they can't do what you can — show up fast, do great work, and build real trust with local homeowners. ARK Local gives you the tools to compete and win.
GET YOUR FREE DIGITAL AUDITAngi charges you $20–$80 per lead whether you book the job or not. A bad week of tire-kickers can cost you $500 with zero revenue.
Angi sells the same lead to multiple contractors simultaneously. You're in a race to the bottom on price before you even pick up the phone.
Every job you complete through Angi builds Angi's reputation. Homeowners remember "I found them on Angi" — not your company name.
You get whatever Angi sends — including homeowners just price-shopping, wrong service areas, and projects too small to be worth your time.
Angi owns the customer relationship. You get a phone number. No email list, no retargeting audience, no ability to follow up or build loyalty.
Lead costs on Angi and HomeAdvisor have increased 40–60% in the past 3 years. You're renting access to customers at an ever-increasing rate.
Your competitors are either not running Facebook ads at all, or running them badly. This is your window. Here's why every home service business in Sarasota needs a Facebook presence — and what happens when you get it right.
Facebook lets you target homeowners within a specific zip code, age range, homeownership status, and income level. You're not paying to reach renters in the next county — you're reaching the exact people who need your service right now.
A homeowner who has seen your face, your work, and your reviews on Facebook before they call you is 3x more likely to book. You're not a stranger — you're the local pro they already know.
Every visitor to your Facebook page or website gets added to a retargeting audience. You can follow up with them for weeks with before/after photos, reviews, and offers — at a fraction of the cost of a new lead.
Home service is a visual business. A 30-second video of a finished deck, a pool renovation, or a clean HVAC install does more selling than any text ad. Facebook and Instagram are built for this.
A Facebook campaign can be live in 24 hours. When you have a slow week or want to push a seasonal service, you can turn on demand immediately — no waiting 3 months for SEO to kick in.
Unlike Angi, every person who engages with your Facebook ads becomes part of YOUR audience. You can retarget them, build lookalike audiences, and grow your reach over time — the longer you run, the better it gets.
| FEATURE | NETWORK PLAN $550/MO | BRANDED GROWTH $850/MO+ |
|---|---|---|
| Monthly Cost | $550/mo flat | $850/mo + ad spend |
| Lead Source | ARK Network (shared) | ARK Network + Your Own Branded Ads |
| Ads Run Under | ARK Local brand | Your business name & brand |
| Facebook Campaigns | Shared network ads | Dedicated campaigns for you |
| Ad Budget Required | None — included | Min. $300/mo recommended |
| Retargeting Audience | ARK network audience | Your own growing audience |
| Brand Building | Indirect via ARK | Direct — your name, your face |
| Lead Volume | Steady shared flow | Higher — dual source |
| Power-Up Add-Ons | — | Google Ads, CRM, Landing Pages |
| Best For | Getting started fast | Scaling your own brand |
Not sure which plan fits? Book a free 30-minute strategy call — we'll tell you exactly which one makes sense for your business and your market.
A big national brand dispatches a contractor from a call center. You answer your own phone, know your service area, and can be on-site the same day. That speed builds loyalty that no ad budget can buy.
You know the HOA rules, the soil conditions, the typical AC issues in older Sarasota homes. That local knowledge makes you better at the job — and homeowners can feel the difference.
When a big brand does bad work, the homeowner leaves a review and moves on. When you do great work, they tell their neighbors, their HOA group, their Facebook friends. Word-of-mouth at the local level is exponentially more powerful.
A national brand won't call a homeowner back 6 months later to check on their AC or offer a seasonal deal. You can — and that follow-up turns a one-time job into a lifetime customer.
You already have the skills, the reputation, and the local knowledge. We give you the lead flow, the Facebook campaigns, and the systems to turn that into consistent, predictable revenue.
START WITH A FREE DIGITAL AUDIT